Panélistes:
Abraham Masri, Jacob Adams, Dale Howard
Lectures liées
mardi 27 Octobre 2026
- 14:00 - 15:00 HE
CRH2: Getting in Gear – What It Will Take to Decarbonize Heavy-Duty Trucking
Résumé du webinaire
Heavy-duty trucking is a backbone of Canada’s economy, moving goods across the country and supporting nearly every sector. Today, these vehicles rely primarily on diesel and, as a sector, account for a significant share of Canada’s transportation emissions.
The challenge is that heavy-duty trucking in Canada is far from uniform. Vehicle weights, duty cycles, operating environments, routes and regional conditions can vary considerably. These differences matter when assessing lower-emission technologies and can be overlooked when the transition is viewed primarily through simplified economic or emissions metrics.
Watch a practical discussion from expert panellists grounded in deep industry experience and real-world use of different technologies and fuels. We heard directly from those working on the ground about the challenges these technologies face, where they perform well and what operating conditions must be met to satisfy the demanding service requirements of heavy-duty trucking in Canada.
In this webinar, you’ll discover:
- What works where: How battery-electric, hydrogen fuel cell, renewable fuel, natural gas and conventional diesel trucks compare across different trucking applications.
- Why duty cycle matters: How payload, range, route length, idle time and terrain affect vehicle needs.
- Cold-weather performance: How Canadian winters affect vehicle range, fuelling or charging, reliability and overall fleet operations.
- Lessons from real-world deployments: What operators have learned from putting alternative-fuel and zero-emission trucks into service.
- The fleet operator perspective: What fleets need from an optimization, maintenance and safety perspective to allow for greater uptake of new technologies.
Animé par
Zachary Cunningham
Directeur, Transports
Zachary (Zak) Cunningham est le Directeur, Transports au sein de l’Accélérateur de Transition. Il est titulaire d’une maîtrise en développement énergétique durable de l’université de Calgary, d’une licence en ingénierie pétrolière de l’université UCSI de Kuala Lumpur et d’un diplôme en technologie de l’ingénierie pétrolière du NAIT. Ses recherches portent sur le développement de l’hydrogène dans le Nord et sur la quantification et la réduction des émissions de méthane.
Avant d’entamer des études supérieures, Zachary a passé beaucoup de temps sur des plates-formes de forage et de reconditionnement dans l’ouest du Canada et au large de la Malaisie, où il a occupé diverses fonctions, ce qui lui a permis d’acquérir une solide expérience pratique de l’industrie pétrolière et gazière en amont. Avant d’étudier à l’université de Calgary, il a passé près d’une décennie à l’étranger, en Asie du Sud-Est, et s’intéresse vivement aux activités de plein air et à la durabilité.
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Panélistes
Abraham Masri
Senior Manager, Energy Transition & Sustainability, Trimac Transportation
Abraham Masri is the senior manager of energy transition and sustainability at Trimac Transportation, where he is responsible for advancing the company’s decarbonization strategy, including clean fuel pilots, emissions reduction initiatives, sustainability reporting and energy performance programs across its fleet and facilities. He also supports facilities management, helping align infrastructure operations with sustainability, reliability and business objectives.
Abraham holds a master’s degree in sustainable energy development and is a registered professional geoscientist (P.Geo.), bringing a practical, data-driven approach to the energy transition in hard-to-abate sectors.
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Jacob Adams
Director of Sustainability, Marketing and Business Optimization, Arrow Group
Jacob Adams is the director of sustainability, marketing and business optimization at Arrow Group, where he has worked for the past 10 years. He focuses on identifying opportunities to improve operational performance, advance sustainability initiatives and support the adoption of new technologies across Arrow’s businesses.
Jacob is a graduate of the Smith School of Business at Queen’s University and holds an MBA in sustainable innovation from the University of Victoria. His experience combines business strategy, operations, sustainability and technology, with a particular focus on how emerging technologies can be practically implemented in real-world operating environments.
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Dale Howard
Manager of Safety, Flying J Canada Transport
Dale Howard is the manager of safety for Canada and for the special products division, including hydrogen and natural gas, at Flying J Canada Transport.
Dale started his trucking career in 1978 running Alberta, bought his first truck in 1979 and waited five months for his 21st birthday to run the U.S. He later drove an armoured truck for Loomis Armored Car before starting a career in law enforcement, the last seven years of which focused exclusively on commercial vehicle enforcement. During that time, he was a Commercial Vehicle Safety Alliance (CVSA) instructor, a level 2 collision investigator and a dangerous goods inspector, and conducted more than 1,000 level 1 CVSA inspections.
Dale continued to drive part time throughout his career. After retiring from enforcement, he spent three years with the Alberta Motor Transport Association before joining Flying J Canada Transport.
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