mercredi Avril 2, 2025

Electric Living – Building Canada’s Trusted Pathway to Home Electrification

Résumé du webinaire

Canada is at a critical moment in the transition to an electric future—but for most households, electrification remains fragmented, confusing, and difficult to navigate. 

The Building Decarbonization Alliance is developing a new national initiative to make electrification simple, visible, and accessible. At the heart of this effort is Electric Living, a trusted, consumer-facing platform designed to help Canadians understand their options, access locally relevant information, and take action with confidence. 

We invite you to join us for an upcoming webinar where we will: 

  • Introduce the Electric Living concept and platform and revisit Canada’s Home Electrification Toolkit 
  • Show how a trusted, locally customizable platform can support programs, align messaging, and connect households to implementation pathways. 
  • Preview how Electric Living can provide regionally customized guidance and connect households to programs and trusted providers 
  • Explore how this initiative can support partners across the ecosystem to drive awareness, adoption, and implementation

Personnes invitées

Steven Pacifico

Directeur exécutif adjoint

Steven Pacifico, expert énergique et engagé en développement durable, met à profit plus de 25 ans d’expérience auprès d’entreprises, de gouvernements et d’ONG dans le secteur de l’environnement et du développement durable. Son expérience porte principalement sur l’élaboration de stratégies d’affaires en matière de développement durable et d’engagement des parties prenantes. Il a auparavant été directeur exécutif du Zero Carbon Buildings Accelerator Program du Toronto 2030 District, où il a contribué à stimuler le marché de l’électrification des immeubles commerciaux au centre-ville. 

Steven a aussi été vice-président, Développement durable, Innovation et Programmes nationaux chez Epic Investment Services, une société immobilière comptant plus de 17,5 G$ d’actifs sous gestion et plus de 30 millions de pieds carrés de bureaux, de commerces de détail, de bâtiments industriels et multirésidentiels au Canada et aux États-Unis. Avant Epic, Steven dirigeait Energy Exchange, un organisme voué à la littératie énergétique et climatique et à l’élaboration de politiques publiques. 

Il a également été directeur, Développement durable et engagement des parties prenantes, au sein de The Delphi Group, la première firme de conseil en environnement au Canada. Steven détient une maîtrise en études environnementales — affaires, développement durable et gestion du changement — de l’Université York et de la Schulich School of Business, ainsi qu’un baccalauréat en sciences de l’environnement de l’Université de Guelph. 

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Personnes invitées

Chris Taggart

Founder, Electrify613

Chris Taggart helped establish Electrify 613, an Ottawa-based initiative helping homeowners navigate the transition to electric homes through peer-to-peer learning and community support. Through an active online discussion group and local engagement, Chris has built a trusted space where homeowners and experts share real-world experiences, advice, and practical guidance on home electrification. His work demonstrates the power of community-led approaches to move people from curiosity to action and highlights the role of local networks in accelerating adoption.

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Sarah Lazarovic

Creative strategist, connector, bedazzler, More Vibrant

Sarah is an innovative strategist, leader, creative communicator, and original marketer with deep community engagement bonafides. A builder of ideas and organizations and experiences—she creates through the lens of human behavior, talks about heat pumps a little too much, and is a fan of large cookies. Sarah is currently working with the Building Decarbonization Alliance to help launch Electric Living. She worked for fifteen years as a journalist, illustrator, freelance animator/filmmaker. Wrote, designed, and strategized for clients including David Suzuki Foundation, Maclean’s, Toronto Star, The Globe and Mail, National Post, Shaw Media, The Boston Globe, Slack, The Walrus, and others. She also made movies for the National Film Board of Canada, directed a feature, launched Torontoist.com and The Hour with George Strombolopoulos, wrote a book on consumerism, designed the first kids brand for the Toronto Public Library, taught at Humber College, and ate a lot of cookies.

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Heather McDiarmid

Founder, McDiarmid Climate Consulting

Heather McDiarmid is the founder of McDiarmid Climate Consulting, which specializes in research, analysis and communications work related to decarbonizing the residential sector.  Recent work includes modeling the cost effectiveness of heat pumps in Ontario and the impact of widespread heat pump adoption on the Ontario grid. She has also developed climate-related course materials for educational and corporate institutions including the International Civil Aviation Organization and holds a Research Associate position at the University of Waterloo. When not working to build a climate-safe future, she enjoys hanging out with her family, biking, kayaking, and playing the oboe.

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